Top 5 Beauty Retail Apps on iOS in Nigeria: Q1 2022 Performance

Throughout the first quarter of 2022, beauty retail applications on the iOS platform in Nigeria exhibited a mix of trends in terms of downloads and active users. Below is a closer look at the performance of the top five apps in this category, based on data from Sensor Tower.

Shoppe LK saw a fluctuating pattern in weekly downloads, starting with 47 downloads in late December 2021 and ending with 36 downloads in the last week of March 2022. The app's weekly active users showed a steady increase, peaking at 93 in the week of March 21.

HushD experienced notable growth in downloads, particularly in February 2022, when they reached 73 downloads in the week of February 28. The app's downloads varied significantly throughout the quarter, with a low of 5 downloads in mid-January and a high of 73 downloads at the end of February.

Oriflame Getting Started displayed a mixed trend in weekly downloads. The app had a strong start with 32 downloads in the first week of January, but saw a steep decline towards the latter part of the quarter, with some weeks recording as low as 1 or 2 downloads.

Think Dirty – Shop Clean had a relatively low download rate, peaking at 30 downloads in early January. Despite the low download numbers, the app maintained a consistent level of active users, with a notable peak of 51 active users in both early January and late February.

Nykaa – Makeup/Beauty Shopping showed a steady trend in weekly active users, maintaining around 75-86 active users throughout the quarter. Downloads for Nykaa fluctuated, with a notable peak of 17 downloads in the week of January 24.

For more detailed insights and data on app performance, visit Sensor Tower.